It’s January, 1910: exactly 100 years ago. It’s the start of a new year and a new decade, and Johnson & Johnson is marking that beginning by launching a major new advertising campaign for one of its consumer products: JOHNSON’S® Shaving Cream Soap.
The product had been introduced in the early 1900s, and was developed out of the Company’s medicated soaps that were manufactured for use by doctors, surgeons and patients. It was it considered to be an excellent product by the consumers who used it, and it came in innovative packaging – a collapsible tube! – but i