Throughout its history, Johnson & Johnson has published a wide variety of information designed to educate doctors and surgeons, the public, and parents. We also published information for retail pharmacists for several decades, in the form of a trade publication called the RED CROSS® Messenger. It educated pharmacists about the Company, its products, and about how to increase their business. And according to that publication, one of the most important things a retail pharmacist could do was to decorate the pharmacy window.
An issue of The RED CROSS® Messenger
The RED CROSS® Messenger was