What Johnson & Johnson ad was so popular that people were inspired to make their own versions of it? Hint: the ad ran for an incredible 30 years and, when the Company tried to update it, consumers protested. Here’s another hint: the ad contained one of our most memorable advertising slogans, and it advertised a product that most people today have never heard of.
The Ad that Launched a Thousand Tributes
The ad was for RED CROSS® Kidney Plasters, and the tagline was “Feels Good on the Back.” RED CROSS® Kidney Plasters were one of the Company’s most popular medicated plasters, and they