CHAPTER 109
"Enough Now": Sustainability 63 Years Ago

A Chairman and CEO is writing a book. Having led his company through The Great Depression, he’s concerned with improving living standards to decrease what he sees as a consistent state of scarcity for large parts of the population. He realizes that his concern about providing goods, services and wages to alleviate scarcity, and in fact the entire future of business itself, depend on something that most people weren’t even thinking about yet: conserving and sustaining the natural resources of the planet. The year? 1947. The business leader: Robert Wood
RECENT COMMENTS