When people think of LISTERINE® Antiseptic, probably the last thing they think about is electric guitars. But they should, because LISTERINE® and the electric guitar go back more than half a century together. What was the connection? It was through Les Paul (1915-2009), one of the inventors of the solid body electric guitar, who passed away this summer at age 94. The LISTERINE® Brand sponsored his groundbreaking television show in the 1950s.
This on-screen sponsorship ID appeared at the beginning of every episode of Les Paul and Mary Ford at Home
Starting in 1952, the LISTERINE® Brand