CHAPTER 28
Advertising

From the earliest days of Johnson & Johnson, the Johnson brothers recognized the importance of advertising, and Robert Wood Johnson the first was often personally very involved in the development of ads for the Company’s products…sometimes too involved, the people at the advertising agency felt. Johnson had excellent instincts about what would and wouldn’t work, and he kept J. Walter Thompson and his advertising agency busy with his many suggestions and changes. Thompson and Johnson were friends, and Thompson handled the Johnson & Johnson account personally. (Robert Wood Johnson: The
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