CHAPTER 154
Happy Mother’s Day: Mothers and Children in Our Ads Through the Years

Sunday, May 13th is Mother’s Day in the U.S. and in many other countries. Most countries celebrate some form of Mother’s Day, with celebrations ranging from February for Norway to December for Panama and Indonesia. In the U.S., Mother’s Day has been celebrated nationally since a 1914 proclamation by President Woodrow Wilson made it a national holiday. Since then, it’s been an opportunity to celebrate the central role that mothers play in their family’s lives. In recognition of that, advertising from the Johnson & Johnson Family of Companies has reflected the special role of mothers for
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