CHAPTER 66
Your Druggist is More Than a Merchant
How did the rise of the automobile and the space constraints of an electric sign lead to one of the best-known advertising campaigns in Johnson & Johnson history? And why did Prohibition cause the Company to change it?
The rise of the automobile in the early part of the 20th century had a huge impact on American society. With the advent of mass-produced, affordable cars, people suddenly had much greater mobility. This enabled families to travel far beyond their local corner drugstores to shop for medicines, personal care items and other supplies.
L. & W. De Mar
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