CHAPTER 13
Zonweiss
Most people probably think that the desire to have whiter teeth is one of those distinctly modern self-improvement obsessions. But apparently people wanted whiter teeth 100 years ago too...and Johnson & Johnson made something to fill that need. In the late 1800s, Johnson & Johnson made a tooth cream called Zonweiss, which means "white teeth" in German. It was advertised by a poem that began: "When pearly rows of Teeth are seen/In beauty glistening white and clean..." Zonweiss was packaged in small jars and sold in drugstores or by mail order.&n
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