CHAPTER 209
More than 100 Years Ago: ¡Hola! from the Johnson & Johnson Spanish Language Department

Two Spanish language ads from Johnson & Johnson, 1901 and 1910. From our archives.
We think of multi-language advertising as a modern phenomenon, but in fact at some companies it goes back decades – sometimes more than a century. More than 100 years ago, Johnson & Johnson had an in-house Spanish-language advertising department that produced ads, correspondence and other materials for Latin America, the Spanish-speaking retail pharmacists who sold our products in the United States, and for Spanish speaking physicians. The earliest of these items date back to the late 1800s, shortly after we were founded.
Top half of an undated very early sterile surgical dressings and
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