CHAPTER 174
Johnson & Johnson For All You Love and Our History of Advertising
This month, Johnson & Johnson launched a new global brand equity campaign called Johnson & Johnson For All You Love. The campaign, which includes television commercials and print advertising, reminds people of the positive impact of caring, and celebrates the ways in which people care for loved ones every day and over the course of a lifetime. Caring is a theme that has grown naturally from what we do, and it’s been a theme of our advertising throughout Johnson & Johnson history.
Caring is a focus that goes back 127 years at Johnson & Johnson. From our start in 1886 as
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