There's a popular saying that you can't put toothpaste back into a tube. But you CAN come up with the idea to put toothpaste into a tube, and do you know who was one of the first companies to do that? If you answered Johnson & Johnson, you would be correct! That toothpaste was Zonweiss, our first consumer product. Johnson & Johnson made it available for sale in collapsible metal tubes in 1889 - three and seven years before the oldest commonly accepted claims of 1892 and 1896 for that innovation. Here's the story.
Zonweiss ad, 1886, from our archives
The first ads for Zonweiss appeared