Kilmer House

Commercial television made its debut in 1939 as one of the innovations at the 1939 World’s Fair.  The fair’s opening was televised, complete with a speech by President Franklin Delano Roosevelt -- the first U.S. President to appear on television.  But television really didn’t take off until the early 1950s, when advances in technology made TV programs easier to produce and much more watchable.  Many advertisers initially were cautious about taking advantage of this new medium, but Johnson & Johnson, having been a creative advertiser throughout its history, made an early decision to become