CHAPTER 184
Personal Giving at J&J: from Helping New Brunswick to Care Grows

Fred Kilmer: he was a retail pharmacist before joining Johnson & Johnson, so sending medicines to help people in 1889 was his personal way of giving.
Johnson & Johnson has just launched a new global giving platform called Care Grows. Care Grows is a website that allows visitors to pick causes that are close to their hearts and donate to them, and Johnson & Johnson will match their donations. Since everyone has at least one cause that has special meaning and motivation to them, Care Grows will enable people to make a very personal choice in how they give. The Care Grows platform is a very high tech, modern way to help make the world a better place. And although it uses the latest technology, it continues and broadens a legacy of
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