CHAPTER 21
The Birth of Our Baby Products

Some of the most enduring images from the history of Johnson & Johnson are those associated with the Company’s baby products. Generations of families have used these products to care for their children, and consumer identification with them has been so strong that, despite the depth and breadth of its product lines, the Company has enjoyed a longstanding reputation as “the Baby Company.” But the earliest products of Johnson & Johnson were medical products. So how did we become known as “the Baby Company?” Believe it or not, we owe it to the fact that  
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