CHAPTER 189
Charles James and Johnson & Johnson at the Metropolitan Museum of Art
Eight models wearing Charles James gowns, in French & Company's eighteenth century French paneled room. Charles James Ball Gowns, 1948. Courtesy of the Metropolitan Museum of Art, Photograph by Cecil Beaton/Vogue/Condé Nast Archive. Copyright © Condé Nast.
The Metropolitan Museum of Art in New York just launched Charles James: Beyond Fashion, a new exhibit at its Costume Institute. James, one of the 20th century’s most innovative fashion designers, was a man ahead of his time. Some of his gorgeous dresses were featured in a series of ads by Johnson & Johnson during the 1940s that solved the problem of how to advertise a product that nobody wanted to talk about. The ads were part of the iconic MODESS®…Because campaign, and the Met’s exhibit features not only some of those Charles James dresses, but one of our historic ads as well (and ano