Category Archives: Advertising

66

Your Druggist is More Than a Merchant

Margaret on September 29th, 2008 at 3:53PM

How did the rise of the automobile and the space constraints of an electric sign lead to one of the best-known advertising campaigns in Johnson & Johnson history?   And why did Prohibition cause the Company to change it? The rise … Continue reading

59

Doctor Dan the Bandage Man

Margaret on July 22nd, 2008 at 10:45AM

Many people remember Little Golden Books from their childhoods. They’re small, filled with lots of colorful illustrations, and have short, heartwarming stories for young children.  Everybody probably had a favorite Little Golden Book when they were little: The Three Little … Continue reading

  In 1908 Johnson & Johnson completed an addition to the “New” Red Cross Cotton Mill.  The mill had been built in 1901 and just a few short years later, it needed to be expanded due to the growth of … Continue reading

47

LISTERINE® Antiseptic: A Very Useful Product

Margaret on February 27th, 2008 at 6:19PM

  Johnson & Johnson was founded in 1886.  But this product – our oldest – dates from 1879.    How is that possible?  And what’s more, how did a product that started as a surgical disinfectant end up as a mouthwash? … Continue reading

46

The Product that Dared Not Speak Its Name

Margaret on February 7th, 2008 at 4:29PM

Since it earliest days, Johnson & Johnson has made products in response to a variety of needs in society.  Some of these products – sterile surgical dressings and sutures, the first First Aid Kits, an antibacterial soap to combat infection, … Continue reading

41

Art and Advertising

Margaret on November 30th, 2007 at 4:01PM

In the late 1940s, a very well-known American artist had a connection to Johnson & Johnson first aid products.  (And no, it wasn’t because the artist was accident-prone.)  This artist had paintings in the permanent collection of the Metropolitan Museum … Continue reading

31

Multicultural Advertising

Margaret on August 22nd, 2007 at 5:17PM

RED CROSS® Kidney Plaster Ad in Slavonic from 1912  In recognition of the diversity of the world we live in, companies have been doing more and more multicultural advertising in recent years.  It’s a necessity for any company that wants … Continue reading

28

Advertising

Margaret on July 27th, 2007 at 3:35PM

From the earliest days of Johnson & Johnson, the Johnson brothers recognized the importance of advertising, and Robert Wood Johnson the first was often personally very involved in the development of ads for the Company’s products…sometimes too involved, the people … Continue reading

14

Feels Good On The Back

Margaret on January 12th, 2007 at 12:50PM

Johnson & Johnson always has understood the importance of advertising, and some of its campaigns have made their way into popular culture.  The earliest one of these was a pre-World War I ad campaign for kidney plasters, with the line “Feels … Continue reading

12

Don’t Mention It

Margaret on January 4th, 2007 at 11:22AM

One of the most famous Johnson & Johnson ad campaigns didn’t even talk about the product. The ad campaign was for MODESS® sanitary napkins. In the early part of the 20th century, women’s sanitary protection was a notoriously tricky product … Continue reading

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