Category Archives: Advertising

Throughout its history, Johnson & Johnson has published a wide variety of information designed to educate doctors and surgeons, the public, and parents.  We also published information for retail pharmacists for several decades, in the form of a trade publication … Continue reading →

Like every new company just starting out, Johnson & Johnson advertised, and the earliest Johnson & Johnson ad in our archives happens to be from 1886 – the year we started.  The 1886 ad is for our first consumer product, … Continue reading →

One of the affiliate companies in the Johnson & Johnson Family of Companies is known for its tradition of using famous actresses in its advertising.  As it turns out, actresses like Jennifer Garner in the U.S. and Deepika Padukone in … Continue reading →

It’s January, 1910: exactly 100 years ago.  It’s the start of a new year and a new decade, and Johnson & Johnson is marking that beginning by launching a major new advertising campaign for one of its consumer products:  JOHNSON’S® … Continue reading →

Some of the most beautiful and appealing ads in the history of the Johnson & Johnson Family of Companies are the historical ads for JOHNSON’S® Baby Powder.  One of the most popular of those ads – and still a favorite … Continue reading →

What Johnson & Johnson ad was so popular that people were inspired to make their own versions of it?  Hint:  the ad ran for an incredible 30 years and, when the Company tried to update it, consumers protested.  Here’s another … Continue reading →

When people think of LISTERINE® Antiseptic, probably the last thing they think about is electric guitars.  But they should, because LISTERINE®  and the electric guitar go back more than half a century together.  What was the connection?  It was through Les … Continue reading →

About this time of year almost 100 years ago, Johnson & Johnson would have been reminding you that it was time for Clean Up Week.  What was Clean Up Week, and why was a company nagging people to clean their … Continue reading →

Regular readers of Kilmer House have learned that, in the early days of the Company, Johnson & Johnson had its own water filtration plant to ensure that it had pure water for manufacturing, its own power house to generate electricity, … Continue reading →

How did the rise of the automobile and the space constraints of an electric sign lead to one of the best-known advertising campaigns in Johnson & Johnson history?   And why did Prohibition cause the Company to change it? The rise … Continue reading →